Fractional CBDO service
2x your Year-over-Year New revenue
Upgrade your in-house sales and marketing team, master demand generation and capture channels, improve sales & account management results, optimize operations
Service IT companies already trust
The Problem
Does it sounds familiar?
Our Solution
What you get with Fractional CBDO service
Go-to-Market Strategy
You will prioritize which segments to focus on and how to get the best 20% of ideal customers that bring 80% of revenue.
You will understand what your competitors acquiring customers and create your competitive advantages.
Create a clear value proposition and messaging strategy and broadcast it via your website, LinkedIn profile, and other interfaces.
Understand your buyer’s journey and how to influence it.
New revenue sources
Understand what acquisition channels are best for you. Create lead generation machine with best-fit customers.
Launch Demand generation activities:
- Linkedin Social Selling
- Webinars
- Email marketing
Demand capture:
- Outbound – multichannel outreach, upwork bidding
- Inbound – SEO, PPC, Social Ads
Top performing Team
Upgrade your team:
- Train your team on the latest and best-performing frameworks and tips to improve productivity and reach targets.
- Hire and onboard new top-performing team members to boost results
Reach Sales targets
Build a strong Sales & Account Management system:
- Run Sales Enablement activities
- Pipeline management
- Account Scoring
- Call takers
- Feedback gathering system
- Upsell system
And build a predictable revenue stream
Check these growth cases
Discover how other businesses increase their revenue with our help
Want to hit $1 Mln in New Revenue?
Book a free Strategy Session and identify bottlenecks in your current biz dev
How Fractional CBDO service works
Kick-off
call
After we sign an NDA and a payment is made, we schedule a kick-off call, where you get a brief to analyze more than 50 key points in the work of marketing, sales development, and sales teams.
Key segments of the Audit are: Goals and Budget, GTM Strategy, Business Processes, Reporting, Growth Channels, Tools, Team
Additionally, during the call, we will go through the doc and explain each point and how you should work with the brief.
We will make a deep assessment of current marketing and sales processes, the challenges both teams face, and the root reasons behind them, revenue, and channel analysis to identify focus markets and ICP.
Collect together information about how you plan, hire, and execute.
Strategy creation
Roadmap
Provide a roadmap with recommendations for improvements in each Segment of the Company biz dev.
Based on the information received together we will develop a custom GTM strategy including the following deliverables: Segmented ICP, Market Segmentation & Positioning, Value Proposition & Messaging, Buyer Journey, Growth channels with detailed playbooks, timelines, metrics, and resources aligned with the available marketing and sales capacity.
I will help you to execute the roadmap:
- Implement GTM strategy in company processes
- Hire, if necessary, a missing team of SDRs, Marketing, Sales, and Account managers
- Create company goals, targets, and key metrics to follow
- And control their achievement.
- Launch revenue sources
- Improve sales activities
Execution
Pricing options
Fractional CBDO
- GTM Strategy
- Demand generation launch
- Lead generation launch
- Sales & Account management improvement
- Guide, Train and/or Hire the team
- Commitment for 12 months
Frequently Asked Questions
Your team’s expertise is invaluable. However, a fresh perspective and industry-proven frameworks can unlock new ideas and approaches. I join your team as an extension, facilitating brainstorming sessions and drawing on best practices gleaned from working with various agencies. Think of me as a catalyst to supercharge your team’s internal efforts.
Your GTM strategy will be phased, with initial steps focused on achieving quick wins, such as optimizing website copy or refining social media messaging to attract high-value prospects faster. These early successes demonstrate the strategy’s effectiveness while laying the groundwork for long-term growth.
Our GTM strategy development process is built on data-driven insights. You can check case studies and success stories from agencies similar to yours who experienced significant increases in qualified leads, improved win rates, and higher project values after implementing a GTM strategy. Additionally, we incorporate market research and competitor analysis to ensure your strategy reflects current trends and positions you for success in the real world.
EN 
UK
54% increase in New Revenue YoY by relaunching the biz dev department of the software development company
Anastasiia Chetvertakova COO at Jelvix