B2B Global services
Go-To-Market Strategy
Identify the best 20% of customers that bring 80% of revenue
Increase Win rates, focus only on the most promising market segments, stand out from the competition, and create offers that convert
Service IT companies already trust
The Problem
Does it sounds familiar?
Our Solution
What you get with Go-to-Market strategy
Ideal Customer Profile (ICP)
Imagine a magnet attracting only the kind of metal you want.
We help you prioritize which segments to focus on and how to get the best 20% of customers that bring 80% of revenue.
Together we will analyze your previous customers, conduct customer interviews, talk to your sales team, listen to the sales calls with leads, and analyze lost deals to define who your Ideal Customer is.
Market segmentation & Positioning
Cut through the crowded software dev market with a message that highlights what makes you unique. Imagine a magnet attracting only the kind of metal you want.
Positioning is your key to attracting the right clients and growing your high-ticket agency.
Messaging strategy
Imagine a potential client understanding exactly how your services will solve their problems. A messaging strategy helps craft clear and concise communication that drives conversions and increases sales.
Developing a messaging strategy isn’t just about crafting catchy slogans. It’s about setting a clear direction for your entire go-to-market approach.
Buyer journey
Creating a buyer journey isn’t just about understanding your client’s path. It’s about strategically positioning your agency as the solution they need.
Investing in a buyer journey is an investment in building a sales funnel that attracts, engages, and converts the right clients. This translates to a more efficient agency, happier clients, and ultimately, a thriving business.
Check these growth cases
Discover how other businesses increase their revenue with our help
Want to hit $1 Mln in New Revenue?
Book a free Strategy Session and identify bottlenecks in your current biz dev
How GTM strategy service works
Kick-off
call
After we sign an NDA and a payment is made, we schedule a kick-off call, where you get a brief to analyze more than 50 key points in the work of marketing, sales development, and sales teams.
Key segments of the Audit are: Goals and Budget, GTM Strategy, Business Processes, Reporting, Growth Channels, Tools, Team
Additionally, during the call, we will go through the doc and explain each point and how you should work with the brief.
We will make a deep assessment of current marketing and sales processes, the challenges both teams face, and the root reasons behind them, revenue, and channel analysis to identify focus markets and ICP.
Collect together information about how you plan, hire, and execute.
Strategy creation
Roadmap
Provide a roadmap with recommendations for improvements in each Segment of the Company biz dev.
Based on the information received together we will develop a custom GTM strategy including the following deliverables: Segmented ICP, Market Segmentation & Positioning, Value Proposition & Messaging, Buyer Journey, Growth channels with detailed playbooks, timelines, metrics, and resources aligned with the available marketing and sales capacity.
Pricing options
Go-To-Market Strategy
- Biz dev audit included
- Segmented ICP model
- Market Segmentation & Positioning
- Value Proposition & Messaging
- Buyer Journey
- Growth channels
- Duration ~ 2 months
Frequently Asked Questions
Your team’s expertise is invaluable. However, a fresh perspective and industry-proven frameworks can unlock new ideas and approaches. I join your team as an extension, facilitating brainstorming sessions and drawing on best practices gleaned from working with various agencies. Think of me as a catalyst to supercharge your team’s internal efforts.
Your GTM strategy will be phased, with initial steps focused on achieving quick wins, such as optimizing website copy or refining social media messaging to attract high-value prospects faster. These early successes demonstrate the strategy’s effectiveness while laying the groundwork for long-term growth.
Our GTM strategy development process is built on data-driven insights. You can check case studies and success stories from agencies similar to yours who experienced significant increases in qualified leads, improved win rates, and higher project values after implementing a GTM strategy. Additionally, we incorporate market research and competitor analysis to ensure your strategy reflects current trends and positions you for success in the real world.
EN 
UK
54% increase in New Revenue YoY by relaunching the biz dev department of the software development company
Anastasiia Chetvertakova COO at Jelvix