Our process

How B2B Global works

Apply industry-proven frameworks at each step of your customer journey

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We could be a perfect match

To avoid wasting your time, let us help you determine whether you need our help.

It’s a match!

  • You need to enrich your pipeline and get $1Mln in annual New Revenue
  • You’re ready to make investments in biz dev and build long-term partnerships
  • Your conversion rates are low (reply rate, lead rate, pipeline rate, win rate, etc.)
  • You need a steady flow of leads and predictable appointments scheduled
  • You don’t have time to hire and train an SDR, Marketing and Sales team.
  • You’re looking for an efficient strategy to speed up your sales
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Sorry, not this time

  • You're not ready to invest in your companies biz dev
  • You don't have team leads and think that you don't need them (any of SDR team lead, or Head of Marketing or Head of Sales)
  • You expect me to manage your team in day-to-day operations
  • We need clear goals and expectations on your side to set our KPIs
  • We help you generate pipeline and grow revenue but not instant results
Come back later

How we cooperate

We launch weekly sprints and complete tasks with this cooperation structure

Describe your challenges​

We will analyze your current situation, resources you have, and pick the best way reach your goals

Pick a service

We create clear goals and you'll get a detailed roadmap for each service we start with.

I join your team as an extension. Guide them and train them.

Now you can focus on completing the tasks.

Reach your goals

I control the quality of the tasks done, and help your team iteratively improve results. Constantly get feedback and receive new guides and templates to get what you want.

B2B Global process

We join your team as an extension, working closely with you to develop a comprehensive Go-to-Market strategy, and demand generation and demand capture strategy that is aligned with your current resources and technology stack.

Together will launch and document outreach campaigns, and LinkedIn social selling activities while also training your team on how to maintain and scale pipeline generation programs.

 
Duration: 7 days

Structured onboarding

Paperwork

Once you have decided to start, we’ll handle all the necessary paperwork – like NDAs and service agreements, addendums, and schedules

Kick-off call

During the kick-off call, share as much detail about your business and the goals that you would like to reach as possible. From our side, I will share the roadmap and frameworks for how we will achieve the goals

Set the goals and the roadmap

We audit all your biz dev processes, current activities, team structure, and seniority—set goals for Key growth metrics.

Duration: 1-2 months

GTM Strategy

We refine your ICP and outline the roadmap for pipeline generation, complete with milestones, potential pitfalls, and steps to take during each phase.

Help you analyze CRM and conduct customer interviews to enrich ICP and create a Buyer Journey Map.

Define the Target market, analyze Competitors, and identify Positioning.

For each segment, we create a Value proposition and offers.
Identify the best growth channels to reach our ICPs.

Create a detailed workflow within each channel: tasks, metrics, conversions, etc.

Calculate each position’s budget, people count, and compensation plan.

Interview, score and, if necessary, hire a Team.

Duration: 2-4 months

Launch

We launch lead and demand gen channels with weekly sprints to get market feedback fast.

We choose channels depending on the strategy, organization structure maturity, and budget limitations

When the campaign produces positive results and we achieve targets, then move to the operationalization and scaling stage.

Duration: Quarterly sprints

Scale

After implementing the biz dev frameworks, we provide advisory, training, and consistent support to your team to:

Scale biz dev operations across your teams
Refine processes and campaigns
Launch campaigns in new markets or new verticals
Implement new tactics to accelerate revenue

Growth sprints

Depending on the service you choose

GTM Strategy​

Sprint includes:

  • Market segmentation
  • Ideal customer profile (ICP) development
  • Customer interviews
  • Customer journey and buying process
  • Positioning and unique value proposition
  • Analytics dashboard
  • Marketing & Sales plan development
Multichannel Outreach

Sprint includes:

  • ICP development
  • Account list building, segmentation, and qualification
  • Adapting unique value proposition to target segments
  • Account research and prospecting
  • A/B test launch
  • Campaign analysis and improvements
Upwork

Sprint includes:

  • ICP development
  • Keyword research
  • Profile optimization
  • Cover letters
  • A/B test launch
  • Analysis and improvements
Biz Dev Audit

Sprint includes a review and analysis of:

  • ICP check
  • Positioning and unique value proposition
  • Interfaces (Website, LI profiles, etc,)
  • Lead generation campaigns
  • Content quality
  • Interview with sales and marketing teams
  • Analysis and action plan
Linkedin Social Selling

Sprint includes:

  • Profile optimization
  • Content strategy
  • Posting strategy
  • DMs and commenting strategy
  • Reporting
Sales Enablement​

Sprint includes

  • Buyer journey content analysis
  • Creating a missing BOFU content (case studies, comparison reports, etc)
  • Installing sales enablement software

Customer stories

I worked with Victor as a consultant to change our company's Biz Dev strategy and develop tactics. He is a pleasure to work with. It's not like he has a "one-size-fits-all" approach to trying to implement it everywhere. Victor worked with us all along the way, brought his experience, and helped us document a clear roadmap. We have scaled from 2 to 9 revenue streams and have a good growth potential in each. I still use his tips about LinkedIn and other copywriting in the context of other projects as well. I'd recommend working with Victor for all companies re-shaping their lead generation and sales efforts.

Anastasiia Chetvertakova COO at Jelvix

We needed to create another way to work with Enterprise customers. Victor helped us to get through every step of the process and get good results. He actively worked with us and coached our account managers team to improve their sales skills. Next to that, we now have a better understanding of how to make account scoring, account research, and develop a Value Proposition for C-level. I highly recommend Victor for his practical and impactful contributions to elevating our operations. It’s worth the effort and the investment.

Anna Nasan AM Director at ScienceSoft

Victor did a great job helping us re-launch the outbound lead generation channel. He audited our prospecting process and provided real clarity on how to accelerate our pipeline generation. We’ve taken our prospecting to the next level and already started closing more deals. Highly recommended.

Aleksey Pavlishen CCO at IT Magic

Victor helped to generate us 60 sales meetings with decision-makers - in only 9 months from scratch. He helped to find and hire the first SDR and data researcher, designed the hall flow for outreach and Upwork, and implemented tools and reports for automation and management. In my experience as an agency owner, this was the most useful and the best-proven ROI action on the stage I was at the moment. We had a 15% won conversion from a discovery call. It doesn't cost money, it creates money.

Yegor Gusakov CEO & Founder at QIT Software

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