Biz dev consulting for Service IT companies
Build an in-house Pipeline generation machine and close more deals
Generate 2x in New Revenue by leveraging top-performing lead and demand generation channels based on your buyer’s journey.
Agency owners already trust
About Victor Shulga
GTM Strategy, Lead & Demand Generation, Sales & AM consultant with over 15 years of experience in business development.
Started in 2008 as a full-stack sales rep.
Closed a $12 million annual contract as a salesperson.
Grew to a CBDO and ran marketing and sales departments since 2014.
Starting from 2021 started a B2B Global – biz dev consulting for service IT companies.
Biz dev Departments built
The Problem
Intense competition in the IT services sector makes it challenging to stand out
Ineffective Lead Generation Strategies leads to little to no Appointments
Your pipeline is stuck and outdated, and conversion to win is too small
Lack of experience to build an in-house biz dev team
You don't know how much you've got from every channel: conversions at each stage, MQLs, SQL, CPL, CAC
Limited Visibility and Brand Awareness
Leads don't understand the unique value your IT services bring
Our Solution
3 pillars of predictable Growth of Software Development Company
Go-To-Market Strategy
Develop marketing processes centered on the buyer to accelerate growth. Tailor your sales and marketing strategies to align with your buyer's journey and create a value proposition that differentiate your company from competitors and resonates with your target audience.
Pipeline Generation
We can help you create awareness and demand for your services in your target market, provide training and coaching to help your team leverage the appropriate content, niche thought leadership, social engagement, outbound and inbound lead generation channels. This will help you to create awareness, capture the demand from engaged accounts, and generate opportunities for your sales team.
Sales & Account management
Learn where your sales process bottlenecks are and how you can overcome these to close more deals, faster. And find out exactly what you need to do to close the open deals in your pipeline. Learn how to identify that your customers are ready to upsell, and increase your LTV.
Biz Dev services that win clients
Grow biz dev expertise within your company to build sustainable and predictable new revenue growth
Mentoring
"1-2-1 Mentoring" is a personalized program where you can bring your agendas, questions, and ideas and we can solve them together.
Biz dev Audit
Identify your Point A, assess marketing and sales team skills and seniority, build a roadmap to Point B, and set clear goals.
Go-To-Market Strategy
Tailor your sales and marketing strategies to align with your buyer's journey, create a value proposition that differentiate your company from competitors and resonates with your target audience.
Pipeline generation
Choose the most efficient Growth Channels that cover your buyer's journey among LinkedIn social Selling, Multichannel Outreach, Upwork, SEO, Blog, Events, Email Marketing, Paid Ads, etc. And create a Pipeline Generation machine.
Sales department
Build a system in your sales department, increase new revenue and market share. Increase Win rates, create offers that convert And close more Deals
Fractional CBDO
Get everything together for 2024: set goals, plan a budget, build a team, create reporting & analytics, generate 8-figure pipeline and close $1 mln in new revenue per year
Industries our solutions are tailored to
B2B global mostly operates around Software Development and Information Technology & Services industries
Customer stories
Why work with B2B Global?
Deep Industry Acumen
With over 15 years of hands-on experience in go-to-market strategy, inbound and outbound lead generation, demand generation, sales, and account management specifically within the IT services and software development sector, my insights are finely tuned to the unique challenges and opportunities that service IT agencies face.
I bring a wealth of industry-specific knowledge to the table, ensuring that the strategies developed are effective and tailored to your business’s nuances.
Holistic Approach to Business Development
Unlike one-size-fits-all solutions, I take a comprehensive approach to business development. I don’t just focus on one aspect – I integrate go-to-market strategies seamlessly with inbound and outbound lead generation, demand generation, and sales tactics.
This holistic methodology ensures a well-coordinated and synergistic approach to maximizing your agency’s growth potential.
Proven Track Record of Success
Throughout my extensive career, I have consistently delivered tangible results for software development, design, QA, and DevOps agencies.
My track record includes successfully launching and optimizing go-to-market strategies, implementing innovative lead-generation techniques, and driving revenue growth through strategic sales and account management initiatives.
By choosing me, founders can leverage a proven history of achieving and exceeding business development goals within the IT services landscape.
Knowledge Transfer for Long-Term Success
Beyond immediate results, I prioritize knowledge transfer to empower your team for long-term success.
Through training sessions, detailed documentation, and ongoing support, your in-house teams are not just recipients of strategies but are equipped with the skills and insights needed to sustain and adapt these strategies over time.
This commitment to knowledge transfer distinguishes my consultancy by fostering continuous improvement within your organization.
Expand your sales and marketing knowledge
Equip your team with the tools for growth. Access proven biz dev frameworks and models in our content library.
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